Portfolio Checklist Guide | Photography Business Coach
Did you know that the average time someone stays on a photography website is 52 seconds? That is under one minute, and only half of that time will be spent viewing your work.
You have under a minute to sell yourself and encourage a lead.
One minute is barely enough time to show off your work let alone make it easy enough for them to contact you!
Are you curating an experience for your target audience? Are your images re-sized properly so your website loads quickly? Are there calls to action all over your site so it's SUPER easy to contact you?
Go through the checklist below and make sure all of these apply to your site, portfolio, and contact section.
Control what you can control, speak to your ideal customers, and don’t blow it with a slow-to-load website.
For more content like this, head to my Photography Business Coaching Website, here!
PORTFOLIO CHECKLIST GUIDE
Keep your target audience in mind. What do they want to see? What types of images are going to lead them to reach out?
Make sure the first 20-30 images on your home/landing page AND in your portfolio are not only your strongest images but that they tell your ideal customer a visual story in under 30 seconds about who you are and what you do.
In your first 30 images, you need to include a diverse collection of images or you will lose potential customers. Ex: diverse in gender, race, location (ie inside/outside)
Curate a gallery that feels balanced and interesting. Weave in images with varying aesthetics and lighting situations (showcasing your expertise)
If your images are not re-sized properly, it will slow down your site and eat into that 52 seconds.
Make sure your images are SEO-friendly
Make sure you have calls to action all over your website, and that your email is easily accessible in addition to a form (crucial! Do not only rely on a form or you will lose potential leads).
You do not want viewers to have to work to get in touch. Use buttons, and forms, and have an enticing call to action about 30 seconds into each page of your site.
This is your time to shine! Make sure your editing is CONSISTENT and on-brand.
ONE MORE TIME: YOU NEED TO MAKE IT INCREDIBLY EASY FOR PEOPLE TO CONTACT YOU.
You’ve got this.
