Importance of Brand Identity + Staying True to Your Vision // San Francisco Photographer

Owning a business requires many stages of trial and error. Over the past decade, I have learned more than words can do justice. The past several years have been a time of transition, growth and excitement for Kreate Photography. As I have expanded, it became clear that I could no longer “do it all” and had to begin evaluating what I could take off my plate. When I re-branded last year, my goal was to elevate the company’s brand identity through a clean, minimalist and organic elements. I wanted the re-brand to flow with my photography style. I did not want it to be overly feminine or masculine, and as an artist, was committed to making sure the overall vibe left a lasting impression.

My previous logo and “brand” was a simple Etsy font and my photoshop creations. There was not much to it, other than my photographs. I was lacking in that area for a long time. When I decided to completely re-brand the business, I knew it was going to be a journey!

I hired Jacqui Hendricks to do the re-brand and she was an absolute joy to work with. The first phase of the process was taking the time to build a mood board, learn more about what I was attracted to and let it evolve from there. Below you can see my initial mood board in the beginning of the process.

Kreate Photography Logo + Branding Mood Board:

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Over time, my designer began to better understand what I was looking for. She added her creative input, and I remained honest with myself about what I wanted - I had to remind myself not to settle unless it all resonated with me. The elements evolved into an incredible finished product and an entirely new + innovative brand identity for my business (official brand guide can be found at the bottom of this post!).

The reason I am sharing more about this process is because it has completely transformed my business, brand and online presence. I cannot stress how important this is and wish I had done it sooner! Feel free to reach out with any questions about the process.


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